- Number of products
- Competitors
- Numbers of sale
- deduction costs
-Overhead costs
- Wages
- Demand
-Running costs
- Current situation of economy
http://tutor2u.net/business/marketing/market_analysis_marketshare_measuring.asp
Thursday, 15 December 2011
What is different between a geographical and non-geographical market
Geographical- Able to meet with client face to face, business done when in their presence
Non-geographical- Computerised communications
Non-geographical- Computerised communications
Wednesday, 30 November 2011
24th November definitions
Direct prodcution= When someone produces all the things they need using their own efforts and skills, without the advantages of specialization (concentrating on producing only one product) or the division of labour. Direct production is more an economic model than a real production method.
Kaizen= Continuous improvement
Batch = this is a method of production where one operation is completed on a number of units of the product, before they are then passed on to the next stage of the process.
flow= this is where production takes place as a continuous process. The product flows from one process onto the next. This will usually happen where the product is standardised, and can be made using a production line method.
job= this is a method of production where companies use all their factors of production to complete one job at a time. This will usually happen where products are all unique or they are being produced on a very small scale.
Just in time= It originally referred to the production of goods to meet customer demand exactly, in time, quality and quantity, whether the `customer' is the final purchaser of the product or another process further along the production line
Kaizen= Continuous improvement
Batch = this is a method of production where one operation is completed on a number of units of the product, before they are then passed on to the next stage of the process.
flow= this is where production takes place as a continuous process. The product flows from one process onto the next. This will usually happen where the product is standardised, and can be made using a production line method.
job= this is a method of production where companies use all their factors of production to complete one job at a time. This will usually happen where products are all unique or they are being produced on a very small scale.
Just in time= It originally referred to the production of goods to meet customer demand exactly, in time, quality and quantity, whether the `customer' is the final purchaser of the product or another process further along the production line
Monday, 7 November 2011
Ansoffs Matrix
Four strategies that businesses in relation to makreting business will use each are used at a particular moment
Market Penetration= Afirm tries to gain more of its exsisting market eg. If coca-cola want to sell more in the UK
New Product development= offers more variety meets customers needs
Market development= Attemps to further increasement
Diversication= Entering a new market business establishes themselves
They are are unique selling tecniques
They make you stand out within competitors
reconisable product
Market Penetration= Afirm tries to gain more of its exsisting market eg. If coca-cola want to sell more in the UK
New Product development= offers more variety meets customers needs
Market development= Attemps to further increasement
Diversication= Entering a new market business establishes themselves
They are are unique selling tecniques
They make you stand out within competitors
reconisable product
Tuesday, 27 September 2011
Friday, 23 September 2011
Market Share, Market Growth and Market segments
The market share of a firm is the percentage that it has of the market sales
sales of the product/market size x 100 = percentage of %
Market growth
Is the increase in size of market for a particular product
Market Segments
An identifiable group with simular needs and wants within a particular product
sales of the product/market size x 100 = percentage of %
Market growth
Is the increase in size of market for a particular product
Market Segments
An identifiable group with simular needs and wants within a particular product
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