Four strategies that businesses in relation to makreting business will use each are used at a particular moment
Market Penetration= Afirm tries to gain more of its exsisting market eg. If coca-cola want to sell more in the UK 
New Product development= offers more variety meets customers needs 
Market development= Attemps to further increasement
Diversication= Entering a new market business establishes themselves
They are are unique selling tecniques
They make you stand out within competitors 
reconisable product
 
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