Thursday 5 January 2012

What are stakeholders? How do internal and external stakeholders differ?

People who have possible interest on the sucess or failure in a business.

eg. customers , goverment, competitors, investors, employees, pressure groups (influence businesses to change policys) suppliers, media, banks and lending organisiations, shareholders.

Internal stakeholders are people who work directly within the business.
These includes:
- employees
- management

External stakeholders are people who are not directly working within the business but are affected in some way from the decisions of the business.
These includes:
- customers
- suppliers
- local communities
- future generations

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