Friday 6 January 2012

Barriers of entry and exit

For many businesses there are also barriers to exit which increase the intensity of competition in an industry because existing firms have little choice but to “stay and fight” when market conditions have deteriorated. There are several costs associated with exiting an industry


Barriers to entry are designed to block potential entrants from entering a market profitably. They seek to protect the monopoly power of existing (incumbent) firms in an industry and therefore maintain supernormal (monopoly) profits in the long run. Barriers to entry have the effect of making a market less contestable



eg. barriers of exit
contracts suppliers customers
unwanted stock
redundancy payments
debts
legal obligations


eg. barriers of entry:

legal transactions
licences
lack of funds/ investments
competition
copyright
lack of ideas
advertising too expensive

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