This video was posted three months ago

http://www.youtube.com/watch?v=cRp67FpOWUM

Market Share, Market Growth and Market segments

The market share of a firm is the percentage that it has of the market sales

sales of the product/market size x 100 = percentage of %

Market growth
Is the increase in size of market for a particular product

Market Segments
An identifiable group with simular needs and wants within a particular product

Difference between small and large businesses

Small
-Smaller costs
-Less tax to pay
-Less sales
-Possible better
-Higher quality of products
-Customer loyalty

Bigger
-Larger Costs
-Higher tax rate
-Moe variety in terms of products/sales
-Possible lower prices
-Economys of scale
-More money for promotion
-Higher sales
-Invest points
-Share holders
-Higher market shares
-Invest profits in the business
-Higher market share

Enrepreneur nees to consider when entering the market

-Competition between other businesses
-Copyright
-Investments
-Inflation Markets
-Aim to achieve
-Overall costing
-Location of business
-Distributuon of product
-Retailers whole salers- E-Commerce (online cheaper simple quicker)
-Cost and achieve break even
-Target market(market reasearch) fashion!
-Advirtising costs
-Sponsorship
-Tax Implication
-More income which means more tax pay
-Promtional activites
-Running costs
-Customer Satifaction
-Quality
-Gov funding
-Fair trade
-Wages employers to be trained?
-Interest of stake holders
-Health and safety
Goverment law discrimination etc safety

The Market

Any place of Trade that brings together buyers and sellers with a view to agreeing a price

Reasons why people set up businesses and their problems

-Money
-Self employment
-Boredom
-Higher salary
-Own hours
-Sense of ownership & Independance
-Enjoy feeling of risk
-Money to improve circumstance
-Reddundancy- Investment
-Cashing in on a business idea
-Discovering gap in the market
-Providing assistance to economy
-New business idea
-Give something back to the community

Possible problems or a start up business:
-Lack of investment funding
-Risks high
-No job security
-Long hours
-Lack of enthusiasm
-What type of business decisions
-Hard to establish repuation
-People might not like idea
-Not enough risks
-Marketing costs
-Inflation prices expensive
-Able to provide to demand
-No expierience
-Too much competition

Recession

The effect it has on smaller Businesses:
-Media advirtises bigger businesses so therefore smaller businesses are more likely to go bankrupt
-Not as much fast supply and demand on smaller prices
-Small businesses are not globalised
-Prices cheaper in bigger businesses may loose customers
-Smaller variety of products
-Lack of demand
-INFLATION
-More over heads
-Need to change prcing strategies
-Less Funding
-More likely for banks not to loan money
-Invest more of owners money
-Higher rate of failure
-75% of small business fail
-Competition
-Lower rate of sucess

Trade credit= Peoplle used to not have to pay for goods straight away now up to 30 days now you have to pay as thyere is a less risk if the money is there quicker.